Page templates
Four canonical pages, built end-to-end with the system. Use these as the starting point — copy, adapt, never start from blank. Hero registers, density, and section spacing are calibrated; preserve the proportions.
Public landing
/ — first impression, framing, registry teaser, CTA to assessment.
Disclosure isn't transparency. We made a framework for the difference.
Eight entities. Four grades. One open standard the tourism sector can adopt without asking permission. Self-assess in 30 minutes; show your audience exactly how human and AI work meets them.
A grammar for AI transparency.
The framework decomposes any AI-touched output into eight observable entities — from disclosure to verification. Each is gradable, auditable, and stable across sectors.
Disclosure
Is the use of AI publicly stated?
Process
Is the human/AI workflow described?
Reasoning
Are decisions traceable?
Verification
Is correctness checkable?
247 organisations have published.
DMOs, hospitality, operators, and platforms across 23 countries. Browse who's at Grade 2 and above — and how they got there.
Framework overview
/framework — explains the 8 entities and 4 grades.
Eight entities, four grades, one open standard.
A taxonomy for the human/AI balance in any public-facing output. Stable across sectors. Free to adopt.
Self-assessment
/assess/[step] — the multi-step form, sidebar progress, ESC-to-save.
Disclosure
Eight questions about how your organisation makes the use of AI publicly known.
Is AI use disclosed at the point of consumption?
Certificate / report
/registry/[org]/cert/[period] — public, shareable, printable.
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Destination Marketing Organisation · Sweden