Pre-use decision tool — Digital Tourism Think Tank

AI Ethics Consideration Tool

Five questions to assess the ethical dimensions of any AI task before work begins, producing a routing recommendation and a tailored set of considerations to document.

The four DTTT AI Transparency Framework models all operate after the fact — they record what AI did, how productive it was, what it cost the environment and how ethically sound the content was. This tool works upstream of that, helping practitioners and teams think through the ethical implications of an AI task before they begin. It is not a veto mechanism. It is a structured prompt to surface considerations that should be addressed and documented.

Answer the five questions below. The tool produces a routing recommendation (Proceed, Review or Escalate), identifies which framework models to apply on completion, and generates a tailored list of considerations to work through before proceeding.

This tool produces guidance, not decisions. Organisations are responsible for making their own informed judgements. Where significant legal, regulatory or ethical complexity exists, professional advice should be sought.

Question 1 of 5
Question 1 of 5
What type of AI task is this?
Select the option that best describes the primary AI activity involved.
Question 2 of 5
Who is the primary audience for this output?
Consider who will see, read or be affected by the work produced.
Question 3 of 5
Does this task involve personal or sensitive data?
Consider what information is being processed by or passed through the AI tool.
Question 4 of 5
What is the strategic significance of this output?
Consider the weight and reach of the decision or communication this output will support.
Question 5 of 5
What level of human review will this output receive before use?
Be honest about actual review practice, not ideal practice.

Framework models to apply

Considerations before proceeding

Work through each item below and document your decisions. Items with a red left border are highest priority given your inputs.

    After completing your work, use the AI Transparency Card toolkit to grade and disclose AI involvement across all four framework models.

    Open the toolkit ›