AI Framework Suite

AI Capability Model

Find out what kind of AI user you are. A scenario-based assessment across four domains and sixteen capabilities. Your result is a named profile with a clear picture of your strengths and a practical development path.

16 questions · ~10 minutes 4 domains · 16 capabilities 6 archetypes

Before you start

This assessment gives the most accurate results for people who are already using AI tools as part of their regular work — at least weekly, across a range of tasks. If you are new to AI or using it only occasionally, the results may not reflect where you actually are yet.

Are you currently using AI tools regularly as part of your work?

No problem. This assessment works best once AI is a regular part of your workflow. The best starting point for you is the AI Maturity Model — a quick five-minute baseline that is open to everyone regardless of how much they currently use AI. It will show you where you stand across five dimensions and what the next stage of development looks like. You can always come back here when you are ready.

The six AI capability profiles

Your answers map to one of six profiles based on where your strengths sit across the four domains. Each profile describes a recognisable way of working with AI — with real strengths and honest development challenges.

The 16 capabilities needed to succeed with AI

These are the capabilities that define effective AI practice for tourism and destination management professionals. Organised across four domains, they represent the full range of skills — from creating and communicating with AI to governing its use responsibly at an organisational level. The assessment measures where you currently sit across all sixteen.

Domain 1 of 4 1 / 16

How you work with AI

Your domain scores

Capability radar
Your personal tracking code

Save this code as a personal reference point. Retake the assessment in three months and compare — your code will show what has shifted across the four domains. This is not a governance record; it is a tool for tracking your own development over time.

Your scores across all sixteen capabilities. Each domain is expandable. Levels run from Foundation (1) through Developing (2) and Proficient (3) to Advanced (4).

Your development path

Using your profile for your own development

Team capability mapping

Paste the tracking codes from multiple team members to see your team's collective capability picture — combined radar, domain averages and archetype mix. Everyone should complete their own assessment first.

Add team members
Name
Tracking code
Code format: CAP-[archetype] | CC:x.x AD:x.x DB:x.x LA:x.x — copy from the Your profile tab.

Track your progress over time

Paste your own tracking codes from different periods to see how your capability profile is evolving. Add your current code plus codes from previous assessments to compare. A "Load example" shows what three months of development looks like.

Add a period
Period label
Tracking code
Same format as your tracking code. Add oldest first.
Complement this with the Wellbeing Instrument

Capability shows what people can do. The AI Organisational Wellbeing Instrument shows how AI adoption is affecting the people doing the work — whether it is creating confidence or strain. These two questions belong together for anyone responsible for a team.

Help shape how this develops

We are looking for AI champions, practitioners and organisations who want to help develop and validate these instruments. If you found this useful — or found something that needs improving — we want to hear from you. This is an open invitation.

Get involved →